"Most of the funds derived from CCTV advertising revenue, in accordance with the preferential policy given by the national Ministry of finance contract, the strict implementation of the "two lines of revenue and expenditure". CCTV innovation efforts, continuously improve the quality of programs, the audience share remained at about 30% of the national audience market. At the same time pay full attention to research audience market and advertisement market, adhere to the "customer-centric", the implementation of "catch big not small" guiding principle, advertising and marketing services and professional norms, good market feedback, corporate advertising to. CCTV advertisement income basically also remain in the national television advertising about 1/3 of total income. Sustained, substantial CCTV advertising revenue growth, from another side proved in recent years to promote the reform, column and program innovation".
"In 12 years, CCTV in November each year to next year first program gold Dan advertisement invite public bidding. This activity has become the business community for the coming year economic development is expected to display, it is economic analysts as "China's economic barometer, vane". In November 18, 2005 the successful 2006 CCTV gold Dan advertisement invite public bidding, tender amounted to 5869000000 yuan, a new record high. CCTV since 1999, increasing income year after year CCTV, each year has leapt to a new level. In 1999 5126490000, 2000 5742410000, 2001 6099770000, 2002 7041790000. 2003 began to use statistical methods to international, incorporated into the enterprise income, the total annual income of 10227720000 yuan (business income 8100000000 yuan, business income 2100000000 yuan). In 2004 the total income of about 11205000000 yuan (business income of about 8700000000 yuan, business income of about 2500000000 yuan). In 2005 the total income of 12400000000 yuan (business income 9400000000 yuan, business income 3000000000 Yuan). "Fifteen" period, CCTV has turned over to the state taxes and fees 3090000000 yuan, SARFT 5630000000 yuan, two total 8720000000 yuan, has made positive contributions to the cause of radio and television development and economic development in china".
"In 12 years, CCTV in November each year to next year first program gold Dan advertisement invite public bidding. This activity has become the business community for the coming year economic development is expected to display, it is economic analysts as "China's economic barometer, vane". In November 18, 2005 the successful 2006 CCTV gold Dan advertisement invite public bidding, tender amounted to 5869000000 yuan, a new record high. CCTV since 1999, increasing income year after year CCTV, each year has leapt to a new level. In 1999 5126490000, 2000 5742410000, 2001 6099770000, 2002 7041790000. 2003 began to use statistical methods to international, incorporated into the enterprise income, the total annual income of 10227720000 yuan (business income 8100000000 yuan, business income 2100000000 yuan). In 2004 the total income of about 11205000000 yuan (business income of about 8700000000 yuan, business income of about 2500000000 yuan). In 2005 the total income of 12400000000 yuan (business income 9400000000 yuan, business income 3000000000 Yuan). "Fifteen" period, CCTV has turned over to the state taxes and fees 3090000000 yuan, SARFT 5630000000 yuan, two total 8720000000 yuan, has made positive contributions to the cause of radio and television development and economic development in china".